Hur företag uppfattas : En studie kring varumärkespersonligheter
Studieperiodens uppgifter - WebOodi
Marketing, 57(1), 1-22. http://dx.doi.org/10.2307/1252054. Keller, Measuring customer-based brand equity: Empirical evidence from the sportswear market in China. Journal of Product & Brand Management. 18(4), 262-271.
Journal of av M Sunesson — Personal brand image, Communication, Market communication, Customer survey, Aaker, D. A. (1991) Managing Brand Equity, The Free Press, New York. Keller, K.L. (1993) 'Conceptualizing, measuring, and managing customer-based. Sustainable Brand Index (2019) påverkas 70 % av de finländska konsumenterna Aaker, D.A. (1996) Measuring Brand Equity Across Products and Markets. Keller, K.L. (1993) Conceptualizing, measuring, and managing customer-based. Managing brand equity. New York: The Free Press] and Keller's [Keller, K. L. (1993). Conceptualizing, measuring and managing customer based brand equity.
Vilken mobil skall jag välja? - GUPEA - Göteborgs universitet
Customer-based brand equity is defined as the differential effect of brand knowledge on consu Keller, K.L. (1993) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22. http://dx.doi.org/10.2307/1252054 . has been cited by the following article: TITLE: The Impact of Brand … Kevin Lane Keller Conceptualizing, Measuring, and Managing Customer-Based Brand Equity The author presents a conceptual model of brand equity from the perspective of the individual consum Customer-based brand equity is defined as the differential effect of brand knowledge on consumer r sponse to the marketing of the brand.
Konsten att välja kontext och annonsformat på Internet
Mar 12, 2020 For over two decades, Professor Kevin Lane Keller's brand equity pyramid has been the standard for understanding and measuring CBBE… First published in his widely-used textbook Strategic Brand Management in the la Customer-Based Brand Equity “The differential effect that brand knowledge has MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY Wondering what brand equity is, how you can build brand equity for your business, how you then you build a team for brand management to increase brand awareness. This is a customer-based metric that deals with qualitative measure Sep 20, 2017 On the contrary, it's as a sum total of your customers' perceptions, based on the experience they've gained by using your product.
Abstract.
C-körkort uppkörning
Christodoulides, George and Leslie de Chernatony (2010). ”Consumer Based Brand Equity Conceptualization and Measurement: A Literature Review”. International Journal of Market Research 52(1): 43-66. Keller, Kevin (1993). “Conceptualizing, Measuring and Managing Customer-Based Brand Equity”.
10,752. PDF. Alert. Research Feed.
Building demolition videos
c adams bakery
johan boman stockholm
skatteverket skattekonto inloggning
it administratör hermods
klädaffär linnegatan göteborg
Hållbart Varumärkeskapital För Svensk Klädindustri - Scribd
Christodoulides, George and Leslie de Chernatony (2010). ”Consumer Based Brand Equity Conceptualization and Measurement: A Literature Review”. International Journal of Market Research 52(1): 43-66. Keller, Kevin (1993). “Conceptualizing, Measuring and Managing Customer-Based Brand Equity”. Journal of Marketing 57(1): 1–22.
Brand equity och dess överförbarhet på svensk
kvalitetsprodukter för hem, arbete, avkoppling och fritid. 11 Keller, K. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of av C Andersson · 1997 — Keller, K.L. ” Conceptualizing, measuring, and managing customer-based brand equity”, Journal of. Marketing, Vol.57, 1993.
Christodoulides, George and Leslie de Chernatony (2010). ”Consumer Based Brand Equity Conceptualization and Measurement: A Literature Review”. International Journal of Market Research 52(1): 43-66.